Beauty, Discovery & Conversion

Canova is an e-commerce website built to showcase authentic skincare, makeup, and beauty products through a polished online shopping experience. We crafted the experience to balance brand storytelling with product discovery, making it easier for customers to browse categories, trust the brand, and purchase with confidence.

The brand needed an online store that could handle a wide product range while still feeling premium, approachable, and easy to shop on mobile. Organizing categories, surfacing promotions, and building trust around authenticity were essential to the experience.

We designed a bright, modern storefront with strong category navigation, promotional highlights, and clean product presentation. The layout guides users from discovery to checkout through consistent UI patterns, conversion-focused sections, and a responsive shopping experience tailored to beauty consumers.

The result is a vibrant and structured e-commerce platform that reflects Canova's beauty-first identity while supporting faster product discovery and smoother purchase decisions. It creates a stronger digital shopping experience for both first-time visitors and returning customers.

The new store feels cleaner, more premium, and much easier for customers to browse from any device. The structure supports both our brand story and our product catalog in a way that feels polished and conversion-ready.